Project Scope: Packaging / Label Design / Naming
Client: Dillon’s X CN Tower
Studio: Sovereign State
Dillon’s Small Batch Distillers has earned a notable reputation for their tasteful, crafted gin and spirits. Sovereign State was tasked with naming, and designing a label for a limited batch of Vodka and Gin, sold exclusively at the CN Tower’s360 Restaurant.
Although the label designs shown here were not the final selected direction for the small batch run, I am proud to show these as runner-up designs. Upon much research and naming rationale, we worked collaboratively with the CN Tower team to land on the name ‘Elevations’. These graphic concepts took a contemporary artistic direction, with a nod to animals native to Ontario to give a sophisticated sense of cheekiness. We also implemented subtle topographic forms as the foundation of the label to represent height and land to reinforce the notion of height and elevation.
